Branding

CONTENT

Branding agency services for brand development

BRAND
DEVELOPMENT

It’s an investment in the future
your product

As you know, investing in your own brand is a great way to make a profit in the future. The world-famous Coca-Cola company details how much they invest in marketing to keep loyal customers and get new ones. This helps them develop new ways in business and increase profits and market presence.

Our branding agency Hot Idea offers you to increase your profits. We will help you develop your brand that will compete with other brands, be able to capture new market share and increase the existing one by 10-15%. Unique name, logo design and professional packaging design are the necessary brand elements that will help you get high results and new customers!

What is Branding?

This is the key to the dearest wishes of consumers, the secret of the philosopher’s stone and eternal youth for the brand. To prepare the elixir of success for your brand, you you have to know these main components:

  • Name development
  • Logo development
  • Corporate identity development
  • Packaging design development

AUTHOR’S ILLUSTRATIONS CREATED BY OUR AGENCY

Developed branding for the company
“Novaya Zarya”

Our task was to develop a naming, logo and packaging design that emphasize the usefulness, naturalness and relevance of the product.

Developed branding for TM “Fresh Style”

HOT IDEA agency has developed a brand of drinks from scratch, from the name to the design of the label line. The Fresh Style brand was created for people whose lifestyle is to choose the freshest, the best!

Developed branding for the company “Biofarmica”

“Mineral Secret” is a new complex project of HOT IDEA. Branding includes: naming, logo design and packaging. There is no secret that a good name and packaging will make the new brand recognizable.

COMPLETE BRANDING OFFER

PRODUCT BRANDING

Get started in 3 steps!

STEP 1

Fill out the terms of references doc and send it to our email, hello.hotidea@gmail.com

Click on the icon to download the terms of reference

STEP 2

Our Art Director will reach out to you to discuss your vision and details.

STEP 3

After coming to an agreement, we’ll sign a contract and start making your branding dreams come true!

COMPLETE BRANDING OFFER

Name development

Market analysis of competitors

Development of 15 different options of the name with explanation for each

Name verification using a mini focus group of your target audience

Title Checker
for uniqueness in its class of the Nice Classification in open bases

If necessary, the second round of 10 more names

Logo and packaging development

Development of 3 different options for the design concept of packaging / labels* and 3 different options for the logo

Finalization of one selected packaging concept and one selected logo concept: 3 rounds of comprehensive revisions

Approved design preparing for production

Transfer of copyright to the approved design according to the contract

* The package includes the cost of 1 SKU developing

Naming development

AS YOU NAME THE BOAT,
SO SHALL IT FLOAT

Naming is the process of name developing for a company, product, service, project.

The brand name is not only a set of letters and sounds, but also a sound wave, a special kind of harmony that affects the subconscious. When it is heard repeatedly, replicated on packaging and in the media, a certain information field is created.

A bright, memorable name will help your brand reach the “TOP” and recoup the cost of professional naming many times over.

STAGES OF NAMING DEVELOPMENT IN OUR AGENCY:

  • Deep project analysis
    A detailed research of the target audience, customer’s desires and requirements, as well as the characteristics and nature of the company. A technical task is being formed.
  • Market research
    We make a comprehensive analysis of competing brands, market’s requirements and saturation of the market, the price field and many related factors.
  • Ideas and names generation
    We use brainstorming to develop as many options as possible.
  • Screening out unsuitable names
    We check and cull generated names very carefully according to these criteria:
    – phonetic and semantic analysis
    – uniqueness
    – euphony
    – descriptive
    – memorability
    – no unwanted associations
    – possibility of registration in WIPO
  • Coordination and approval by the customer of the final name
    We provide our client with a presentation with names that have passed all stages for selection and final approval

OUR FAVORITE NAMING WORK

This naming was developed from $ 980

Developed naming and legend for DANAM tea

The name contains a connection with the ancient traditions of India, masculinity and a pleasant association with a gift (in Sanskrit, “danam” means “gift”). The result is an image of real Indian tea as the best gift.

Developed the name “Life Course” for dietary supplements

The main message of this naming is a return to life, recovery. LIFE COURSE – “a course for life.” The name fully reflects the action of a new vitamin complex, which was created to recover from a serious illness.

Developed a name for the ECOTECA brand

When creating naming, we tried to play with the diversity of the assortment. The name was coined by analogy with such words as “media library”, “library”, which means “repository, collection”. In our case, this is a collection of eco-products under one brand.

NAMING

Up to 15 naming options

The price of the NAMING package includes:

  • Market analysis of competitors
  • Development of 15 different variants of the name with a rationale for each
  • Testing names for a mini-focus
    group of your target audience
  • Checking names for uniqueness
    in open databases
  • If necessary, the second round of another 10 names
  • Transfer of copyright to the selected title according to the agreement

STAGES OF NAMING DEVELOPMENT IN OUR AGENCY:

  • Analytical
    Analysis of the nature of the activities of the customer company, the study of the characteristics of the market situation, competitors.
  • Creative
    Search for an individual image: graphics, colors and fonts. Brainstorming is used to develop as many options as possible.
  • Technical
    Drawn logos are carefully checked and culled according to the following criteria:
    – concise graphics
    – holistic perception
    – memorability
    – no unwanted associations
    – possibility of registration in Rospatent
  • Organizational
    The customer is provided with a number of sketches for consideration. One selected option is being finalized, it is coordinated, approved and the finished logo is transferred to the customer.

OUR FAVORITE LOGO designs

Logo designs we developed from $1,200

Developed a logo for a series of fillers for the company “‎Scientech Corporation”

The stylish logo reflects the essence of the product – moisturizing the skin and giving it radiance. At the request of the client, one of the letters of the name, “Y”, is beaten in the logo.

We developed a logo for the company “Texturra”

The task of our agency was to create an interesting, readable logo that meets the creative spirit of the company and the product itself. A successful design find was the icon – a symbiosis of a rolling pin and baking.

Logo for Maiden’s Estate

“Maiden’s Manor” is a girl’s kingdom, where delicate and fresh dairy products are produced by gentle female hands. We reflected this plot in the brand’s creative logo.

LOGO maxi

Up to 5 logo design options

The price of Logo MAXI includes:

  • Market analysis of competitors
  • Development of 5 different options logo design concepts
  • Refinement of one, chosen by the customer, logo concepts. Included in revision 3 rounds of complex edits
  • At the request of the customer, the development of monochrome logo options
  • Transfer of copyright to an approved design according to the contract

corporate identity development

IMAGE OF YOUR BRAND

The creation of a corporate identity consists of the development of elements (corporate colors and fonts, style-forming elements, additional graphics: visual effects, patterns and characters) and the development of norms and rules for their application.
A single corporate identity works for:

– Formation of the uniqueness of the brand and increase its recognition

– increasing brand confidence from the target audience

– improving the effectiveness of advertising campaigns

What is corporate identity?

Any contact of the brand with the target audience is carried out according to the rules and norms of corporate identity. “They meet by clothes,” they say not only to people, but also about the brand:

  • Brand communication style is a slogan, communications in media and social networks
  • Behavior is a website, Internet and outdoor advertising, media persons involved in advertising
  • Brand clothing is the design of product packaging

OUR FAVORITE Identity designs

This corporate identity was developed from $ 3,200

Developed a corporate identity guide for dietary supplement “Useful Herbs”

The style guide will become a true assistant for manufacturers of dietary supplements who want to design packaging in an eco-friendly style.

Developed a logo and corporate identity for the British school “MCS”

The main unifying element of the entire corporate identity of the school was the logo, made in the style of the coat of arms. As well as the color scheme – in the style of the British flag.

Developed a corporate identity for the hardware cosmetology clinic “Futur Beaute”

The corporate identity embodies all the core values of the brand: innovation, premium, relevance.

Corporate identity development

The cost of corporate identity includes:

  • Development of 3 different variants of the logo design concept
  • Logobook Development:
    description of the main outline of the logo;
    the main variants of the logo;
    description of additional possible logo options;
    layout and scaling (proportions) of the logo;
    exclusion zones (margins and margins);
    specifying the main palette of acceptable colors;
    the main font of the logo;
    unacceptable use cases of the logo, etc.

PACKAGING
and label development

GOOD CLOTHES OPEN THE DOORS

The development of packaging design is a key element in the process of creating a brand.

Attractive packaging is the quintessence of all efforts and costs, and it is the quality of its design that largely determines the final profit of the company.

All other elements of the brand work for this purpose indirectly, but it is the packaging that allows not only visual, but also physical, tactile contact of the consumer with the product.

This is the case when advertising is not aggressive and natural for the buyer, does not cause rejection. After all, with a competent design, it is inextricably linked with valuable information for everyone about the consumer characteristics of the product.

how do we create commercially successful packaging?

Here are the main stages of this process:

  • Analysis of the nature of the customer company’s activities, study of the characteristics of the product, the market situation
  • Creative search: concept development, creation of several design options
  • Approval of the final version with the customer
  • Final improvements and transfer of copyright

OUR FAVORITE WORKS ON packaging designs

This packaging design was developed from $ 1,800

We developed a packaging for a set for knitting TM “Wool&Mania”

Store policy: knitting is fashionable! The packaging fully reflects this motto. Since the advertising slogan was originally based on humor and a playful moment, we decided to develop this theme in the design as well.

We have developed a packaging for cosmetics for the youngest FLIPTOPIA

Bright enough colors were chosen, which additionally helps the FLIPTOPIA brand stand out on the product shelf, since usually the packaging of cosmetics 0+ is neutral in color.

Developed packaging for Kozelsk ice cream

The expansion of the packaging design line will increase sales, and the fresh and “delicious” packaging design will delight ice cream buyers in any season!

MIDI package

3 different packaging design options

The price of the MIDI package includes:

  • Competitor Market Analysis
  • Development of 3 different variants of the packaging or label design concept
  • Revision of one selected concept: 3 rounds of complex edits are included in the revision
  • Design and layout of the remaining sides of the package / counter labels
  • Preparation of an approved design for production
  • Transfer of copyright to the approved design according to the contract

Rebranding

NEW PERSPECTIVES
YOUR BRAND

Rebranding is a major overhaul of the brand and its elements.

Thanks to a complex of carefully verified actions, the name, slogan, logo, as well as the color scheme and fonts, and even the entire brand positioning scheme can change. As a result, a system of signals and special code is created that affect the target audience.

Rebranding is the art of acquiring new customers without losing existing ones, the secret of the eternal youth of the brand, the secret of the Phoenix bird.

Its ultimate goal is to increase the efficiency of the company and increase profits.

Rebranding is a powerful and effective tool.

An experienced marketer appoints him after a thorough examination of the brand and analysis of all its components, the market situation and external factors. Here are just the main, obvious reasons for its use

  • Errors and inconsistencies in the original interpretation of the brand
  • Loss of interest of the target audience
  • Business reorganization — merger or acquisition
  • Image adjustment
  • The need to enter new markets
  • The need for legal brand adjustments

OUR FAVORITE Packaging rebranding WORKS

These rebranding works were developed from $2,500

Rebranded for TM EKONORM

Our task was to develop a name, logo and packaging design that reflect the lightness, usefulness, naturalness and relevance of the product.

Rebranded cheese TM “Cisolini”

The task was to emphasize the naturalness of the ingredients, loyalty to farming traditions and highlight all these advantages in the design.

Rebranding for Sumitachi oil

We adapted the label for the Russian consumer, and also expanded the line of boat chemicals under the Sumitachi brand

MAXI package

3 packaging design options + 3 logo design options

The price of the MAXI package includes:

  • Market analysis of competitors
  • Development of 3 different options for the design concept of packaging / labels and 3 different options for the logo
  • Revision of one selected packaging concept and one selected logo concept: 3 rounds of complex edits are included in the revision
  • Design and layout of the remaining sides of the package / counter labels
  • Preparation of an approved design for production
  • Transfer of copyright to the approved design according to the contract
Diana Malbeck

Diana Malbeck

Manager / Digital Marketing

Lubov Medvedeva

Lubov Medvedeva

Designer

Anna Chadaeva

Anna Chadaeva

Co-founder / Art director / Namer

Irina Semykina

Irina Semykina

Co-founder / Art Director / Artist

Maria Chernysh

Maria Chernysh

Copywriter / Neymer

SERVICES OF OUR BRANDING AGENCY

ORDERING A PACKAGING DESIGN IS EASY!

YOU FILL OUT BRIF

WE GENERATE IDEAS, CREATE SKETCHES

YOU CHOOSE
CONCEPT

WE’RE FINALIZING THE DESIGN

WE PREPARE THE DESIGN FOR PRINTING

YOUR PACKAGING DESIGN IS READY!

CONTACT THE ART DIRECTOR

We will be happy to answer your questions!

Feedback from our clients

OUR CLIENTS

We cooperate with leading companies:

Hot Idea