HOT IDEA Branding Agency
Semykina Irina
Founder and Art Director at Hot Idea
I have been working in design and marketing for over 15 years, helping manufacturers in the FMCG sector increase sales by 10-30% through brand and packaging solutions.
For me, the most important thing in my work is that an Art Director should listen to and understand the client. When this happens, the work becomes a mutual creative process, the result of which can be seen on the store shelf.
Medvedeva Lyubov
I have been working in Design for 7 years. Specialization: Packaging design. For me, the most important thing in my work is “…design is an important component of communication between the product and its consumer. It should work for the brand, increasing its value…”.
Chernysh Maria
I’ve been working in Naming for over 10 years. I speak four languages fluently. Specialization: Naming / Copywriting. For me, the most important thing in my work is “love and careful attitude to language, as well as understanding that words have incredible power of influence! As they say, ‘Name the ship and it will sail…'”
Diana Malbeck
Manager / Digital Marketing
I have been working in Marketing for 7 years. Specialization: Digital Marketing. Online Advertising. SEO For me, the most important thing in my work is “…Optimizing reach for my clients. Creating that spark between businesses and the audiences.