U.GIN Gin and Tonic | Client: New Business Technologies LLC
Naming / Logo Design
Legraf is the name of a private label for premium ballpoint pens, created by the branding agency Hot Idea for the company Komus. It is a benchmark of style, strength, and confidence that will definitely fit into the lives of the brand’s target audience.
The branding agency Hot Idea provided 15 naming options. The client chose 3 names, which were sent to lawyers for review.
Legraf contains the root “graf,” which creates a play on words. On one hand, it evokes an association with the noble title of count, which is very suitable for a premium product. On the other hand, this name can also be heard as the word “graph,” related to stationery.
Thanks to these associations, the name is easy to remember, which means that the new brand will more easily win the hearts of customers.
In addition, Hot Idea developed a logo for the Legraf private label. It consists of two parts: the text, which is placed on the pen body, and an emblem on the clip. Both elements look harmonious separately on the pen and together on the gift box. For the logo, Hot Idea designers used a graceful, easily readable sans-serif font, and the emblem incorporates the first letters of the name.
Legraf is not just a pen. It is an attribute of a successful business person who appreciates beauty in everything!
