MINERAL SECRET dietary supplement | Client “Biofarmica”
Naming / Logo Design / Packaging Design
“Mineral Secret” is a new comprehensive project by HOT IDEA. Development of the brand from scratch: from the name to the packaging design.
The secret is simple! The power lies in the presence of a unique ingredient – extracts from a special mineral (a source of humic acids) which is only present in this preparation. That’s the very secret that is encrypted in the name.
“Mineral Secret” dietary supplement – a modern preparation that works in multiple directions. The sleek, futuristic design of the packaging emphasizes the essence of the product.
The interesting element of the packaging design is the structure of malachite, a mineral that symbolizes the Ural Mountains. As the company that produces the dietary supplement is located in Chelyabinsk, this approach is relevant, reflects the product’s belonging to the home region, and, besides the visual beauty, adds special value to the brand.