Pet food Zoodiet
Сompany “Four-legged Gourmet”
Design development of a new feed line
Our regular client, the Four-Legged Gourmet company, decided to develop the design of a new line of food for dogs and cats TM Zoodiet.
The team of the branding agency “Hot Idea” gladly set to work.
Zoodiet is a specialized food designed to solve certain animal health problems, the design needs to be premium and credible, both from veterinarians and pet owners.
The white background of the label and monochrome images of animals create the necessary visual image and emphasize that this is a medicinal food.
The development of hallmarks complements the professional image of the brand and reflects the competitive advantages of the product.
The new line of monoprotein foods is available in 8 flavors for dogs and 4 flavors for cats. To solve the problem with differentiation, Hot Idea proposed the use of two-color plates in the design, on which the purpose of the feed and its main ingredient are clearly read.
The label design turned out to be minimalistic, but not “dry”. Large animal portraits add emotional richness and empathy, which helps to keep the buyer’s attention and stimulate the purchase.
