Lemonade FRESH STYLE | Client Sole Proprietor Kuznetsova
Naming / Logo design / Label series design
The HOT IDEA agency has developed a beverage brand from scratch, from the name to the design of the range of labels.
In the naming of FRESH STYLE, several meanings are embedded. It represents both your lifestyle – choosing only the best, the FRESHEST! It also embodies the fact that our lemonade is a pure, FRESH beverage that will REFRESH you on a summer day.
The design is simultaneously vibrant and elegantly simple. The white background is associated with the purity of water from mountain rivers, which serves as the basis for the beverages.
The large, juicy images of fruits, berries, and herbs look appetizing and evoke a desire to try each flavor.
The black badge with the logo and the drink’s name provides a great contrast against the light background of the label, further highlighting the brand.
The logo combines a stylized sun with a pattern of glasses, which symbolically reflects the essence of the brand.
