Yarn kit | Client Entrepreneur Antipin

WOOL&MANIA is a contemporary yarn store that sells sets for knitting trendy items. The story’s policy is: knitting is fashionable!

The yarn packaging should also be contemporary and advanced. Since humor and playfulness were already in the advertising slogan, we decided to develop this theme in the design.

The main hero of the packaging became a young hipster who is seemingly addressing the customers: “I’m so relaxed, tie me up!” But this call can be interpreted in different ways: either tie the yarn that is inside the packaging, or help the young man with the relaxed beard..))

We are confident that the target audience of the story will find this approach close, because good girls have always loved bad guys!))

Bold design with a bright focus on the product itself.