VORTEX chewing gum | Client “Altin Yunus”

Naming / Logo design / Packaging design

The creation of the chewing gum brand VORTEX began with the search for a name. The naming requirements were demanding: short, no more than 5-6 letters, an English name that is easily readable and pronouncable. In English, the name should have a positive meaning that speaks to the advantages of the product, such as high quality, longevity, and strong flavor.

From a multitude of options, the client settled on the name VORTEX, meaning “whirlwind”. The short and catchy name is the perfect fit for the chewing gum line. A whirlwind of flavors and scents! A whirlwind of new sensations! A whirlwind of freshness!

Next, the VORTEX brand was planned to be launched in the CIS countries. The design had to achieve a positioning of the brand as a quality product that deserves its place in the chewing gum segment alongside leading brands like “Orbit” and “Dirol”.

Additionally, the price of the new brand differs favorably from the cost of market leaders, allowing the consumer to choose a quality product at a lower price.


VORTEX – a whirlwind of flavors!