U.GIN Gin and Tonic | Client: New Business Technologies LLC
Logo Design / Packaging Design
The branding agency “Hot Idea” has developed a new look for the classic drink — a stylish and modern design for the U.GIN gin and tonic can for a well-known alcoholic beverage manufacturer
U.GIN is a line of low-alcohol beverages for people with a sense of taste who appreciate attention to detail: from fashionable and bold flavor combinations to stylish design. U.GIN is for those who are always in the spotlight and on trend. U.GIN is a celebration in every can. U.GIN is a breath of fresh air in the midst of the coolest party. This is the idea that the designers of “Hot Idea” have incorporated into the design concept.
In developing the design, the agency analyzed current trends that intersect with the interests of the brand’s target audience. The design concept is based on a balance of minimalism in the logo and creative, free-spirited graphic execution with a juicy, experimental color palette in the packaging design.
The bold, relevant, yet simple design of the logo and packaging reflects the brand’s positioning and character. The new brand is in tune with its target audience, “speaking” their language, relatable and understandable. This makes the U.GIN gin and tonic a “must-have” at every party — the one that draws attention.
With the new design concept, each U.GIN can becomes a unique art object, and every interaction of the target audience with the brand becomes one of the highlights of a vibrant life: from the first glance at the striking packaging to enjoying the rich, noble taste.